This November the article by Marc Compte-Pujol (LMI UVic), Jordi de San Eugenio (TRACTE) and Joan Frigola-Reig (LMI UVic) has been published in the magazine Place Branding and Public Diplomacy, "Key elements in defining Barcelona's place values: the contribution of residents' perceptions from an internal place branding perspective". This article presents the results of an internal place branding analysis on the perception of the attributes of the city of Barcelona by its residents.