Resultados "publics"
Estrategia, relaciones públicas y comunicación: ¿un matrimonio de conveniencia? Lo que le falta, hoy, a la comunicación estratégica
In this article it is pretended to verify the Fifth change proposed by the New Strategic Theory based in a new paradigm. It is produced in the specific discipline field of Public Relations, in order to verify the opportunity, validity and pertinence of such a change.